Premium. Vegan. Authentic.

Official Finnish Retailer of Authentic Beauty Concept.
Curated clean beauty for hair that speaks your language.

Introducing Authentic Beauty Concept signature oil collection

Our signature oils are designed to enhance natural beauty while nourishing the hair without heaviness. Each oil offers a unique experience depending on your hair needs.

Beautifying Rich Oil
A deeply nourishing oil that smooths, softens and adds intense shine. Ideal for dry, thick or textured hair that needs extra care and control.

Indulging Fluid Oil
A lightweight oil that enhances natural shine while keeping hair soft and weightless. Perfect for fine to normal hair or for a light finishing touch.

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Authentic beauty is so much more than just how you look. It's about caring for yourself, being kind to the planet, and making choices that are right for you!

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The blog

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  • Introducing our Signature Oil Collection

    Introducing our Signature Oil Collection

    Healthy, radiant hair starts with the right care routine. The Authentic Beauty Concept Signature Oil Collectionintroduces two luxurious hair oils designed to nourish, smooth and enhance natural shine without weighing...

    Introducing our Signature Oil Collection

    Healthy, radiant hair starts with the right care routine. The Authentic Beauty Concept Signature Oil Collectionintroduces two luxurious hair oils designed to nourish, smooth and enhance natural shine without weighing...

  • Glow spray serum awarded at Dutch Beauty Awards 2025

    Glow spray serum awarded at Dutch Beauty Awards...

    We’re proud to announce that Authentic Beauty Concept’s Glow Spray Serum has received the Silver Award at the Dutch Beauty Awards 2025.

    Glow spray serum awarded at Dutch Beauty Awards...

    We’re proud to announce that Authentic Beauty Concept’s Glow Spray Serum has received the Silver Award at the Dutch Beauty Awards 2025.

  • Replenish was named winner of the 2025 "Belleza con Influencia" Award in the InStyle awards.

    Replenish was named winner of the 2025 "Belleza...

    We’re quietly thrilled to share some beautiful news: Authentic Beauty Concept’s renewed and improved Replenish range has just been honoured with InStyle’s prestigious Belleza con Influencia award 2025.

    Replenish was named winner of the 2025 "Belleza...

    We’re quietly thrilled to share some beautiful news: Authentic Beauty Concept’s renewed and improved Replenish range has just been honoured with InStyle’s prestigious Belleza con Influencia award 2025.

  • Replenish your hair: new & improved replenish range

    Replenish your hair: new & improved replenish r...

    High-Performance Vegan Hair Repair for Damaged Hair Healthy, nourished hair feels light, manageable and shines with natural brilliance—reflecting time devoted to self-care and confidence in your authentic self. Dry, over-processed...

    Replenish your hair: new & improved replenish r...

    High-Performance Vegan Hair Repair for Damaged Hair Healthy, nourished hair feels light, manageable and shines with natural brilliance—reflecting time devoted to self-care and confidence in your authentic self. Dry, over-processed...

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Why shop with us?

  • AUTHENTIC PARTNERSHIP

    We are the official Finnish retailer of Authentic Beauty Concept. Every product in our store is certified and original. No imitations — only pure, professional care.

  • CLEAN BEAUTY PHILOSOPHY

    We believe in honest, vegan haircare with integrity. Our products are free from silicones, parabens, and mineral oils — because less is more when it comes to purity.

  • FAST & SUSTAINABLE SHIPPING

    We deliver across Finland and Europe quickly and consciously. We also offer a unique refill bar option in-store.

    Shipping & Returns 

  • CUSTOMER-FIRST EXPERIENCE

    We are here to help you find the right product for your hair. Not sure what to choose? We’ll guide you with personalized tips and honest advice. Contact us in Intagram.

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Feedback by our clients

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