
REPLENISH. REVIVE. RENEW.
Discover the new & improved Replenish range — simple, high-performance formulas for deep, lasting hydration and natural shine.
Premium. Vegan. Authentic.
Official Finnish Retailer of Authentic Beauty Concept.
Curated clean beauty for hair that speaks your language.

Camille Razat x Authentic Beauty Concept summer tote
Upgrade your summer with this exclusive Camille Razat tote—it's perfect for days at the beach, markets or sunset strolls.
Spend over €120 on Authentic Beauty Concept products and get it free.
We've got a limited stock, so get yours before they're gone!
Our must-haves
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COSMIC BLOW-DRY JELLY
Vendor:Authentic Beauty ConceptRegular price €32,80 EURRegular priceUnit price / per -
GLOW SPRAY SERUM
Vendor:Authentic Beauty ConceptRegular price €44,90 EURRegular priceUnit price / per -
AMPLIFY MOUSSE
Vendor:Authentic Beauty ConceptRegular price €32,80 EURRegular priceUnit price / per
Authentic beauty is so much more than just how you look. It's about caring for yourself, being kind to the planet, and making choices that are right for you!
Collections
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FOR ALL HAIR & SCALP TYPES
CARE FOR ALL HAIR & SCALP TYPES To complement our ranges tailored...
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NEW ARRIVALS
Discover the latest arrivals in our store. Don’t miss out on our...
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EMBRACE STYLING
When we decided that we wanted to create a high-performance styling range,...
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BEYOND HAIR
Authentic Beauty Concept is more than just products—it’s a holistic approach to...
The blog
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Glow spray serum awarded at Dutch Beauty Awards...
We’re proud to announce that Authentic Beauty Concept’s Glow Spray Serum has received the Silver Award at the Dutch Beauty Awards 2025.
Glow spray serum awarded at Dutch Beauty Awards...
We’re proud to announce that Authentic Beauty Concept’s Glow Spray Serum has received the Silver Award at the Dutch Beauty Awards 2025.
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Replenish was named winner of the 2025 "Belleza...
We’re quietly thrilled to share some beautiful news: Authentic Beauty Concept’s renewed and improved Replenish range has just been honoured with InStyle’s prestigious Belleza con Influencia award 2025.
Replenish was named winner of the 2025 "Belleza...
We’re quietly thrilled to share some beautiful news: Authentic Beauty Concept’s renewed and improved Replenish range has just been honoured with InStyle’s prestigious Belleza con Influencia award 2025.
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Replenish your hair: new & improved replenish r...
High-Performance Vegan Hair Repair for Damaged Hair Healthy, nourished hair feels light, manageable and shines with natural brilliance—reflecting time devoted to self-care and confidence in your authentic self. Dry, over-processed...
Replenish your hair: new & improved replenish r...
High-Performance Vegan Hair Repair for Damaged Hair Healthy, nourished hair feels light, manageable and shines with natural brilliance—reflecting time devoted to self-care and confidence in your authentic self. Dry, over-processed...
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Shop Tophair’s Exclusive Styling Day Experience
Styling Day is your chance to dive into the world of Authentic Beauty Concept—a premium, clean beauty haircare brand.
Shop Tophair’s Exclusive Styling Day Experience
Styling Day is your chance to dive into the world of Authentic Beauty Concept—a premium, clean beauty haircare brand.
Why shop with us?
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AUTHENTIC PARTNERSHIP
We are the official Finnish retailer of Authentic Beauty Concept. Every product in our store is certified and original. No imitations — only pure, professional care.
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CLEAN BEAUTY PHILOSOPHY
We believe in honest, vegan haircare with integrity. Our products are free from silicones, parabens, and mineral oils — because less is more when it comes to purity.
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FAST & SUSTAINABLE SHIPPING
Shipping & ReturnsWe deliver across Finland and Europe quickly and consciously. We also offer a unique refill bar option in-store.
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CUSTOMER-FIRST EXPERIENCE
We are here to help you find the right product for your hair. Not sure what to choose? We’ll guide you with personalized tips and honest advice. Contact us in Intagram.