Premium. Vegan. Authentic.

Official Finnish Retailer of Authentic Beauty Concept.
Curated clean beauty for hair that speaks your language.

Beauty on the go — consciously chosen

At Authentic Beauty Concept, beauty means style with responsibility. That’s why we teamed up with WOUF from Barcelona: bold prints, local production and recycled materials—pieces that stand out while being kind to the planet.

Our compact, lightweight WOUF pouch is made for life in motion. Inside, the Forever Set gives you a ready-to-go styling routine—no compromises.

Inside the pouch:

  • Dry Shampoo 250 ml
  • Hand & Hair Light Cream 75 ml
  • Cosmic Blow-Dry Jelly 150 ml
  • Strong Hold Hairspray 100 ml
Shop the Forever set

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Authentic beauty is so much more than just how you look. It's about caring for yourself, being kind to the planet, and making choices that are right for you!

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Why shop with us?

  • AUTHENTIC PARTNERSHIP

    We are the official Finnish retailer of Authentic Beauty Concept. Every product in our store is certified and original. No imitations — only pure, professional care.

  • CLEAN BEAUTY PHILOSOPHY

    We believe in honest, vegan haircare with integrity. Our products are free from silicones, parabens, and mineral oils — because less is more when it comes to purity.

  • FAST & SUSTAINABLE SHIPPING

    We deliver across Finland and Europe quickly and consciously. We also offer a unique refill bar option in-store.

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  • CUSTOMER-FIRST EXPERIENCE

    We are here to help you find the right product for your hair. Not sure what to choose? We’ll guide you with personalized tips and honest advice. Contact us in Intagram.

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